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Soraida is a New York-born artist and graphic designer who since 1992 has been known for creating the art of Verdadism. This contemporary hardedge painting style is a form of abstract expressionism and consists of two distinct, yet integral parts: the visual component and the written commentary. Soraida created the word Verdadism by combining the Spanish word for truth (Verdad) and the English suffix for theory (ism). The socially conscious art of Verdadism has influenced the work of artists, writers, and intellectuals interested in social change; Verdadism images are also being used by educators nationwide to teach diversity and tolerance. Born in 1956, Soraida holds a Bachelor of Fine Arts with a specialization in design and an Associate in Liberal Arts focusing on psychology. In Verdadism, every painting is always accompanied by a written social commentary based on Soraida's personal life experiences and observations on American society. |
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"Guitar Player: A Symbol of Hope" |
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"When I was nine years old, I visited family who lived along the Puerto Rican Mountainside where I remember seeing the 'cuatro' being played by many Puerto Ricans and I thought to myself that music was played everywhere to symbolize hope. Guitar Player: A Symbol Of Hope depicts the hope that we are all born with. Even though by the age of forty most of us have already lost that hope, Guitar Player is the embodiment of that desire to regain lost hope. The whites of the eyes of Guitar Player are able to penetrate deep into your soul to make a connection with your lost hope. The guitar itself is reminiscent of the everlasting, ringing sound that soothes us when there is hope and haunts us when there's no hope." ~ Soraida Martinez, 1993 Verdadism Social Commentary |
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Click image for a larger view |
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What Prejudice Looks Like "I always thought that prejudice never looked evil but idiotic, because prejudice is a pre-conceived idea and is not logical; therefore, prejudice is incoherent and stupid. The figure in What Prejudice Looks Like embodies the awkwardness and the unbalanced psyche of the prejudice human being. The arms cross the neck of the figure to show the strangling of the soul when it is prejudice." © 1993 Soraida Martinez |
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Woman on a String "Sometimes I feel that in order to be accepted and to succeed in life I must hang by that male string of American society; because if I don't hang from that string, I will fall to the floor. Like other women, I had allowed myself to be manipulated just for acceptance. Women make up over fifty percent of the population, but for many years we have obviously not been the decision makers. When I did decide to pull off that string, I felt the consequences of being labeled with the derogatory terms that men use to describe independent women who voice their opinions. Woman On A String represents the present status of women in American society." © 1992 Soraida Martinez |
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Interracial Family: The Way Society Sees It "This painting is about the second marriage of my mother to my stepfather, who died six years ago. My stepfather was a Puerto Rican of African ancestry, while my mother is a fair skin Puerto Rican of Spanish ancestry. As a teenager, I always liked to observe people and evaluate situations. I remember the looks they both got when they would walk into restaurants and other public places. But the worst part was when my stepfather was dying and I overheard a nurse joke to another nurse that she didn't know that my mother was his wife because 'she's white and he's black.' The two large figures in Interracial Family: The Way Society Sees It portray different races, with the third smaller figure representing the union of these two different races. It is the child figure that shows the inbalance and awkwardness with which society sees interracial relationships. I think that Interracial Family: The Way Society Sees It is a painting that portrays the eerie feeling prejudiced people experience when they see two people of different races get together." © 1992 Soraida Martinez |
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Every original painting is accompanied by a written social commentary. This is why the artist calls her work, Verdadism, as the visual aspect of the abstract art juxtaposed with the literary aspect of the written commentary are viewed as one complete work-of-art. Because it directly confronted social issues at a time when it was not fashionable, Verdadism has been called the first socially conscious art style of the 21st century. In 1999, Soraida wrote a book describing her art and philosophy, Soraidas Verdadism: The Intellectual Voice of a Puerto Rican Woman on Canvas; Unique, Controversial Images and Style. |
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To view more art, or for additional information, please visit www.latinoartcollector.com |
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